Mahila E-Haat Portal – Registration, Benefits, and Eligibility [2025]

Mahila E-Haat is an empowering Government of India initiative providing women entrepreneurs, especially from rural and marginalized areas, an online platform to showcase and sell their products across the country. 

It is a part of ‘Digital India’ and ‘Stand Up India’ and is administered by the Ministry of Women and Child Development through the Rashtriya Mahila Kosh (RMK) and was launched on the occasion of International Women’s Day in 2016, to overcome barriers that women have in reaching the market, which includes transportation, middlemen, and financial hindrance. 

Direct interaction between women sellers and buyers on Mahila E-Haat promotes financial inclusion, encourages entrepreneurial ventures, and promotes socioeconomic upliftment.  With just a few clicks, women can join the digital economy without needing much technical knowledge.

If a woman wants to sell her own handmade jewellery, she only needs her mobile number to create a listing; all the details – info on the product, photos, the seller’s previously-specified info, and the seller’s mobile number are available to all. Products and services must comply with laws and/or quality standards, and buyers and sellers must interface directly without middlemen. 

Objectives of Mahila E-Haat

Mahila E-Haat’s key objectives are to: 

1. Provide a direct sales platform for women that eliminates intermediaries and dependency.
2. Increase women’s incomes by providing access to markets beyond local geographies.
3. Enable self-reliance and empowerment through entrepreneurship.
4. Use digital tools to improve digital literacy and financial inclusion for women.
5. Connect women entrepreneurs to government schemes, such as Mudra loans and skill training initiatives.

Eligibility Criteria and Policy Guidelines

• Women applicants must be Indian citizens aged 18 or above.
• Participants can be individuals or groups such as SHGs or women-led cooperatives.
• All products and services listed must comply with legal standards and quality norms.
• Sellers must adhere to delivery timelines and provide quality assurance.
• Documentation such as Aadhaar, PAN cards, and bank details is generally required for registration and loan facilitation.
• Sellers are expected to maintain records of transactions and support transparency.

Advantages and Benefits

• Mahila E-Haat empowers women by providing direct access and visibility to potential markets with no intermediary fees or commissions; sellers are paid directly. 
• Sellers are supported in legal compliance and standards for quality. 
• Sellers can achieve national-based success with a potential pathway for financial success. 
• Mahila E-Haat supports economic independence, encourages women-led innovation, and gender inclusion.

Registration and Application Process

Online Application Process

Step 1: Go to the Mahila E-Haat portal. 

Step 2: Click “Register as Seller” and fill out the online application form with your basic personal information and information on the product you wish to sell.

Step 3: Upload the required documents, such as government ID proofs and product images, to complete the registration

Step 4: Submit the form, which is verified by the Rashtriya Mahila Kosh (RMK), the nodal agency responsible for the Mahila E-Haat.

Step 5: Once provisionally approved, your products will be listed on the website for a maximum of 30 days, and you will be offered the opportunity to renew a listing at the end of the period or include a new listing.

Step 6: You will receive queries and purchase orders (PO) from buyers directly by email or phone.

Offline Assistance

Women with limited internet access can visit a Common Service Centre (CSC) or nearby government office for help with registration and product updates.

Challenges and Areas for Improvement

Despite its positive impact, Mahila E-Haat faces several challenges:

• Awareness: Many rural women remain unaware of the platform.
• Digital Literacy: Some beneficiaries find digital registration and navigation difficult without sustained support.
• Infrastructure: Periodic technical glitches and website downtime have hampered continuous usage.
• Market Saturation: With limited vendor numbers (currently around 300 registered sellers), product diversity and availability could be better.
• Logistic Support: Delivery and supply chain issues affect order fulfilment, particularly for remote sellers.
• Capacity-Building Gaps: More comprehensive training is needed for scaling sustainable enterprises.

Conclusion 

In conclusion, Mahila E-Haat has become a transformative platform for women entrepreneurs in India. It provides digital access to markets, creates opportunities for women to be self-reliant, and supports rural and urban women in building sustainable businesses. The initiative and platform continue to promote women’s empowerment and economic development; however, there may be regulatory and operational updates. Sellers are always advised to verify the guidelines before registering on the platform.

Disclaimer: The above information on Mahila E-Haat is for general awareness only. Policies and processes may change over time. Please check the official Mahila E-Haat portal or government offices for the latest updates before registering.

Frequently Asked Questions